Editorial
Editorial design has a special place in our hearts at Studio Lutalica. Before our Creative Director Cecilia started Studio Lutalica, they launched their own magazine, Vagina-nomics. As a studio, we continue to have a special place in our hearts for editorial design.
When we say editorial design, we mean anything that has multiple pages. This includes magazines, books, booklets, pamphlets, brochures, annual reports, journals, and staff training materials. We can help you with page layout, printing, illustrations, photography, and editing, as needed.
Selected Editorial Work
Shaping Your Narrative
Impact and Strategy Reports
Our impact and strategy reports highlight your organisation’s achievements and impact, presented in a visually compelling format. We have had the privilege of collaborating with inspiring organisations such as Womankind Worldwide and New Horizon Youth Centre to create original report documents.
Our aim is not only to create visually stunning layouts but also to ensure that the content flows seamlessly, engaging both readers who will read every word and those who only have a chance to skim. Layout, hierarchy of elements, and imagery can be just as important as copy when it comes to relaying your message. That’s why we work closely with our clients to truly grasp what they’re trying to communicate.
Packaging
Packaging is an incredibly important tool and should be thought of as a fundamental part of any product you’re putting out there. Depending on your offering, packaging can be a way your customer interacts with your brand consistently, in their daily lives.
Importantly: packing is just a cardboard box! It could be a ribbon around a pen you’re selling or a special envelope that encourages people to open a fundraising letter.
From boxes and bags to labels and tags, we specialise in crafting packaging solutions that reflect your brand’s identity and values. More than just a functional container, packaging is an opportunity to tell your brand’s story, evoke emotions, and engage with your potential customers. In today’s digital world, tactility and physicality have never been more important.
Whether you’re launching a new product or revamping your existing packaging, we’ll work closely with you to bring your vision to life. From concept development to final production, we ensure that every aspect of your packaging aligns seamlessly with your brand identity. Our goal is to create packaging that captures attention, enhances the experience of your product, and inspires brand loyalty.
Book and Magazine Layouts
We create compelling book and magazine layouts that captivate your audience and convey your message effectively. Our design process starts with understanding your vision and goals, followed by creating visually appealing layouts that ensure content flows seamlessly. We incorporate eye-catching imagery, thoughtful typography, and strategic use of space to make your publications a must-read.
Our book design services include cover design, interior layout, and typography to ensure a cohesive and engaging reading experience. Whether it’s a novel, a non-fiction book, or a coffee table book, we pay attention to every detail to make sure the final product is visually stunning and easy to read.
Booklet and Brochures
We design booklets and brochures that are visually appealing and easy to navigate, ensuring your information is presented clearly. From corporate brochures to event programs, we create layouts that highlight your content effectively and engage your audience.
Our booklets and brochures are designed to be both informative and visually engaging, ensuring that your message is communicated effectively. We work closely with you to understand your needs and create designs that align with your brand identity and goals.
Selected Editorial Work
Editorial Design Process
We send you a discovery questionnaire, which we’ll go through together when we bring together key members of your team and ours for a discovery call. This is a chance for us to get to know each other, establish expectations, and explore your vision for this project. With the information gathered, we’ll explore various styles, typography, colour palettes, and imagery that will capture the aesthetic, technical and strategic goals for this project, and send over a moodboard document for your feedback and approval.
We bring together everything we’ve learned to generate initial designs. We’ll send these to you for feedback, and once again your input is highly valued. We encourage an iterative process, involving recursive steps between research, ideation and critique. The more precise a client is in these initial stages, the more likely it is we’ll get the final deliverables right.
Taking your feedback and any final copy, photography and assets needed to complete the Print designs to create the final deliverables. Pending your sign-off we’ll send over the digital files in whatever format is best for you.
Should you wish, our team can assist with Print and Production – just let us know at the top of the project and we’ll add it to the quote. Working with our trusted printing partners, we’ll ensure that the printed product delivers what we promised on screen. We can also give you valuable recommendations on printing techniques, paper stocks, finishes, and quantities that will align with your budget and specific requirements.
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